Every year, round about this time every 'journalist' who has a friend here or indeed has met someone who knows someone in Norfolk puts pen to paper. Most simply recycle what they've heard or already read - some clearly have not been here recently.
That's bad enough but then you get the occasional one who has been - and that can be even worse. Country Life recently blew the gaff on one of the more private spots, identifying it and how to get there rather too clearly. And then there are those who either really like estate agents - or whisper it quietly - are paid by them and peddle a heady mix of beaches, geese and their selection of desirable properties.
I would rather they didn't but that clearly isn't going to happen. One can only hope that the almost laughably poor train services into Norfolk together with what I think may prove to be a flawed scheme dualling the A11 will continue to ensure we're not that attractive to their readers.